Avery Dennison launched SharpTear, a thin co-extruded film that tears cleanly and easily in a single direction. Leaving a clean and sharp edge, SharpTear reveals the slightest signs of tampering for brand protection, without the need for perforation.
“The impact of tampering and counterfeiting goes far beyond economic losses,” said Carmen Chua, Vice President, Marketing, Materials Group Asia Pacific, Avery Dennison. “Items such as fake medicines, alcohol, food and beverage items or home and personal care products can shake consumer confidence or, in some cases, put people’s lives at serious risk.”
“SharpTear was designed for tamper-evident applications, where an easy tear is required in the label,” Chua said. “It offers a rapid and reliable way to secure both product safety and brand reputation without impacting productivity or product margins. It is an ideal way to protect product integrity, because it is easy for manufacturers to seal their products, and just as easy for consumers to unseal them for use,” said Chua. “Aesthetically, Sharp Tear also preserves the appearance of a label, with superior print performance for brilliant graphics and greater shelf appeal.”
Available in clear, opaque or matte silver conformable film, SharpTear is being introduced at a time when manufacturers of virtually every type of product are facing tremendous authentication challenges – in terms of protecting customer confidence as well as combating the activities of aggressive counterfeiters. It can be used on a wide range of container shapes and surfaces to help brand owners maintain product integrity across the entire supply chain.
Tampering has long been an issue for product manufacturers and retailers. However, today counterfeiting is one of the world’s largest and fastest growing industries which, according to the United Nations’ Office on Drugs and Crime (UNODOC), is worth an estimated US $250 billion per year.
SharpTear is part of Avery Dennison’s comprehensive range of anti-counterfeiting and anti-tampering products, which include security papers, films and voids. Both exceptionally high clarity and very high opacity versions of SharpTear are available, allowing maximum flexibility across different packaging and product types. Sharp Tear can either mask unwanted packaging information or allow important product details to be visible through the label.
The label material delivers high mandrel performance with long-term adhesion, and it also comes with the regulatory compliance needed in many applications.
The co-extruded film facestock of the innovative SharpTear also helps improve converting productivity, and the high performance adhesive offers a true tamper evident feature. It makes this product cost-efficient, delivering exceptional value for the money.
EP News Bureau – Mumbai