QuikKool campaign also ropes in Ad Guru Prasoon Joshi
Piramal Enterprises’ Consumer Product Division in order to promote the new Quikkool mouth ulcer gel have signed actor Sharman Joshi as the brand ambassador. The QuikKool campaign has also roped in Prasoon Joshi, Chairman Asia Pacific and Chief Executive Officer, McCann Worldgroup India.
Kedar Rajadnye, President and Chief Operating Officer – Consumer Products Division, Piramal Enterprises said, “Through the launch of QuikKool, Piramal aims to improve the oral health and well-being of consumers by way of gifting a smile to every sufferer.”Quikkool contains lignocaine which numbs the ulcer to provide instant pain relief and Choline Salicylate that soothes the burning sensation. The gel based formula enables quick healing.
Ad Guru Prasoon Joshi came up with the campaign title as “Chaale ko Dekhlunga” (which roughly means ‘Ulcers – I will tackle you head-on!’). This particular advertisement was shot in Mumbai, against the setting of snow-capped mountains where Sharman plays the role of a Sherpa who rescues a man with mouth ulcer pain.
While expressing his happiness to be chosen as the brand ambassador for QuikKool, Sharman Joshi said, “I loved the concept of the ad which is a ‘Sherpa’. It’s very whacky and different.” He further added, “I can imagine ulcers been very painful and it can throw you off your daily schedule but now I know the solution for mouth ulcers – QuikKool.”
EP News Bureau – Mumbai