Globally, drug regulators are tightening norms as well as bringing newer regulations to improve quality and accessibility of medicines. Complying with these norms is paramount for pharma companies. At the same time, patient adherence is also a key objective. Packaging is the first point of contact with patients and provides important communication to help build a credible brand. Hence, pharma companies and solution providers are brainstorming to bring innovations which will serve all these needs By USHA SHARMA
u.sharma@expressindia.com
It is imperative to meet regulatory requirements law of the land
Block chain succeeds to restrict production of falsifed products
Ideas should be developed based on demands and objectives
Packaging plays a key role to protect the pharma supply chain
Continuous innovations are the source of improving connectivity