India’s ancient holistic healing traditions take centre stage on the first World Yoga Day. But the AYUSH sector is riddled with regulatory bottlenecks in the domestic market. In addition, manufacturers and practitioners often face a backlash from mainstream medicine, both global and domestic, citing lack of scientific evidence. How can the AYUSH sector counter these allegations and cash in on the growing global demand for traditional holistic healing products and services? Express Pharma reviews some of the progress in the past few years
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