Offers pharma cos two CSR packages: ‘Angel Wings’ and ‘Angel Logo’
CPhI Worldwide, organised by UBM EMEA, recently formally launched a new partnership with international charity Global Angels, to help promote its efforts and encourage support from the pharmaceutical industry.
The goal is to harness CPhI’s global reach to actively deliver support and funds from inside the pharma industry to Global Angels – a charity that partners with innovative projects to deliver tangible, life saving results in developing countries. To make the process of helping this initiative easier, CPhI has pre-tailored two Corporate Social Responsibility packages – ‘Angel Wings’ and ‘Angel Logo’.
The ‘Angel Wings’ package is a direct charity funding initiative where every penny received from an industry partner goes direct to Global Angels and is used for a specific end result. Donation options include paying for cleft lip surgery, child food support, funding a water well, right through to helping build a classroom or even a new rural hospital.
The ‘Angel Logo’ programme goes a step further and provides free advertising for any charity sponsor through CPhI’s global events portfolio. For industry donors, CPhI will deliver a range or promotional options that range from display and print advertising to live videos during the event, which reportedly has a potential captive audience of 500,000 pharma professionals and industry press.
According to a press release, CPhI has so far supported the charity by providing free adverts across its entire media portfolio (event catalogues, guides, websites, show-daily magazines) and on social media – where it has reached six different countries, contributed to 316 conversations and experienced an enormous 500,000 video views. This wide-ranging support, in addition to the €7,000 donated last year by CPhI and GES, is already helping to deliver substantial results to the charity.
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