The Sanofi Diabetes Blue Fortnight 2012, India’s largest diabetes awareness campaign an initiative by Sanofi and HEAL foundation, in association with Ministry of Health & Family Welfare India, International Diabetes Federation and Archaeological Survey of India received Certificate of Excellence during the SABRE awards 2013 in three categories. The categories were public education, healthcare and public sector/ government.
With the theme of ‘Every Voice for a Better Future’, Sanofi and Heal Foundation brought together various stakeholders in diabetes management – physicians, corporate, NGOs, media and patients to garner their individual expertise in a combined effort to enhance diabetes prevention, education and management. The activities were designed to ensure a 360 degree outreach. The campaign reached out to an estimate of 350,356,238 people in the country.
Numerous activities were conducted in over 64 Indian cities and around 10million diabetics were reached out through this campaign. A pledge for diabetes care was taken by more than 20,000 doctors across India. Over 180 key monuments and buildings were lit up in blue across the country.
The campaign saw participation of over 52,000 people in offline and online activities. Conceptualised and executed by VIA Media Health Communications, it was the only campaign to receive three Certificates of Excellence.
EP News Bureau – Mumbai
