Sorento Healthcare’s ‘iamHER2’ campaign was recently conducted in Mumbai to spread awareness about breast cancer, the need for early diagnosis and advanced treatment. The campaign kicked off with the formation of a human chain at Link Road, Mindspace, Malad, which observed a gathering of around 300 people signifying a ray of hope in the fight against breast cancer.
The ‘iamHER2’ is a social initiative, which promises to provide people with authentic information about their disease and access to the right resources to manage their condition. Participants from Sorento Healthcare came out in large numbers, wearing their designed T-shirts and carrying placards printed with the message supporting the initiative. The event observed participants associated with Sorento Healthcare giving away leaflets, briefly describing the initiative and the call for action.
The initiative was also joined by two oncologists, namely Dr Ganpathi Bhat and Dr Sumeet Shah, extending their support in the interest of the cause.
“The primary objective of the iamHER2 initiative is to bring together women diagnosed with the advanced HER2 positive type of breast cancer and women who have survived it. The experiences of these survivors can definitely help women undergoing treatment to cope up better. The initiative intends to be an avenue for patients and their families to better understand the disease and to share their inspiring stories”, said Susan Josi, Managing Partner, Sorento Healthcare Communications and Spokesperson of the iamHER2 campaign.
“We also want to encourage early testing for a quicker diagnosis. Treatment parameters change upon diagnosis, which lead to better prognosis in the long run. Overall, the initiative aims to help patients get the right resources to manage their conditions. With an increased awareness, breast cancers are diagnosed early, which helps in better medical outcomes,” added Josi.
EP News Bureau– Mumbai
