Aims to build a community of vitamin D conscious health users
Recent studies reveal that 69 per cent of Indians suffer from vitamin D deficiency and a further 15 per cent were found to be vitamin D insufficient. This high incidence of vitamin D deficiency in the Indian population underlines the need for increased awareness and proper guidance. Fermenta Biotech’s latest outreach project, a public awareness portal www.vitamindguru.com hopes to fill this gap.
Expanding on the rationale behind the initiative, Prashant Nagre, Chief Executive Officer, Fermenta Biotech said, “Through www.vitamindguru.com, we aim to spread vitamin-D related awareness while engaging with health-conscious individuals and ensuring no one is deprived of the vital nutrient. With our unfailing commitment to research and development in this field, reaching a wider base of individuals through a knowledge intensive web portal, www.vitamindguru.com is a logical step and a dream initiative of Fermenta.”
Dedicated to spreading awareness about the importance of vitamin D, the site covers its numerous health benefits, the reasons and outcomes of its deficiency and strongly encourages discussion with healthcare advisors to know more about this ‘sunshine vitamin’. Through www.vitamindguru.com, Fermenta endeavours to unlock access to the attention of millions of internet users and encourage them to discuss its benefits, deficiency related issues and prevention in consultation with their health care advisors.
The site has sections such as ‘Daily dose’ that suggests various sources of vitamin D ranging from the most abundant ones like sunlight exposure to intake of vitamin D containing food stuff such as eggs, mushrooms, fortified cereals, cod liver oil. Useful bits of information including a vitamin D deficiency checker, ‘Fun in the sun’, ‘Sun blog’ and other sections that focus on a holistic approach in understanding vitamin D are some of the highlights of this website. www.vitamindguru.com also aims to build a community of vitamin D conscious health users who can share their experiences with others through this e-initiative.
EP News Bureau – Mumbai
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