Ecobliss India’s all three entries has won WorldStars at the International Packaging Excellence Awards competition, at a function held in Croatia. Ecobliss won the awards for new packaging products like LED lamps, agriculture seeds and innovative lighting products.
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The WorldStars winners were selected by a jury in the UK consisting of 23 country representatives and a representative from the International Packaging Press Organisation. The pre-eminent international award in packaging, WorldStar illustrates the continual advancement of packaging in India. WorldStars are presented only to those packages which, having already won recognition in a national competition, are compared by an expert panel of judges to similar packages from around the world. Awards are based on the judges’ consensus that a package is superior in its own right and better in its class in execution or innovation by comparison. AVPS Chakravarthi, Managing Director, Ecobliss India said, “Seeing is believing. You will only buy what you see. And this is exactly why packaging is essential in capturing that first moment of truth. It only takes seconds for a consumer to notice a product on the store shelf. That moment presents an incredible marketing and selling opportunity. Nearly 70 per cent of all purchase decisions are made at the shelf or point of purchase. Nearly half of all packaged goods are sold without any additional marketing support.”
Ecobliss offers various user-friendly, innovative packaging solutions including cold seal blister packs, heat seal blister packs, pharma wallets, fold over trap blister cards, clam shell blisters, transparent boxes and range of Ecobliss cold and heat sealing machines. It also offers contract packaging for customised jobs.
EP News Bureau — Mumbai
